How to Use Survey To Create A Passive Income Stream In Any Industry

Looking for a way to get more from your customers? Have you considered using surveys to gather valuable feedback and audience insight from your email list? Surveys is a great way to generate get insight, product ideas, sale promotions, and overall customer intel.

Not sure whether surveys will work for you in your business? We share with you various type of example of businesses and marketers using surveys to generate user feedback and create income in the meantime.

Inside this post, you will learn how multiple marketers are using surveys to build their brand, get feedback, and of course generate sales all while providing their audience with what they need.  If you want to see how others are using it and earning a living continue reading to learn how it can be done.

Before you rush out to create your first survey, you need to consider the following 3 items listed below.

  • Goals
  • Challenges
  • Metrics

So let’s cover each one in more details.

Survey Goal

Not just survey goal but business & personal goal in mind, as we aren’t sending out surveys for the fun of it. Think carefully about what goal you are trying to achieve with your survey. Do you want more leads, do you want to know what product to create for your audience, do you just want to see what struggles and pain points your audience needs help with. Answering these questions and knowing your goal will help you decide what course of action to take and what questions you need to ask in your survey.

Answering these questions and knowing your goal will help you decide what course of action to take and what questions you need to ask in your survey. Think for a moment, how can you help your audience, what can you do or provide them with that will help solve their problems?

Business Challenges

Do you expect to run into any challenges while conducting the survey? Will your audience receive your survey well or will they have a negative effect on your business? Considering upfront what challenges your company may face when conducting survey will help you overcome any obstacles. It could be everything goes fine and you get the results you are looking for.  Or maybe the application had a glitch and stop recording your participant’s feedback.

Who knows that is why it’s best to brainstorm possible outcomes and challenges just in case so you know what to do when it happens and can act quickly to solve the issues at hand.

Survey Metrics

How will you know you have accomplished your goal without having some sort of metric to measure and track your results. Everything you do online and offline should be track and measure if at all possible so that you know if you and your business are headed in the right direction. Again this will tie into your business goals and objective and where you want to be in the future.

Survey metrics will vary according to your business needs, wants, and goals for the survey but some common survey metric have been listed below to take into consideration.

  • Customer expectations vs perception
  • Likelihood to recommend to friends
  • Customer experience vs ideal experience
  • Overall satisfaction
  • Affective and cognitive satisfaction
  • Repeat purchase intention

To learn more about these survey metric check out client heartbeat metric here.

You can come up with your own metric or key performance indicators to know whether or not the results from your survey was meaningful to your business. Do remember it’s all about the customer experience and try not to focus on your business wants and needs so much as you are in business to provide a service to your audience in exchange for monetary value.

Now that you have a good understanding of what you need to consider for creating your survey we need to focus on other key areas like when the best time to create a survey, various types of survey you can deploy, and how can we turn our survey into profitability for your business.

When is the best time to deploy surveys in your business?

According to, surveys should be used when your prospects are inside your funnel meaning the middle of the funnel. So when a prospect has opted into your lead magnet and you can follow up with them via email follows up using an autoresponder.

As you can see from the image, once your prospects have become a lead and are in the middle of the funnel you can deploy the various types of content to get them familiar with your brand. This is proven by the countless examples I will provide in this article from various companies and marketers using surveys to get feedback and used to decide on which product to give discount offers too.

Here is an example of a home improvement email and survey request.

As you can see survey can be used once you start to get leads and can be tailored to your prospect needs and want. I have a lot more examples to share with you in this post. As stated above you want to use survey when someone has opted into your list for a particular lead magnet.

What types of Survey should you use in your business?

This all depends again on the goal of your survey as discussed above but I have provided you some example types, classifications, and a checklist/template.

Survey Options

  • Mail
  • Phone
  • Online
  • Face to Face

Each of these has their own advantages and disadvantages but we are going to focus on using online surveys. Online survey allows you to easily deploy surveys to your target audience, prospects, and current clients to gain valuable insight to how what help your audience needs.

Survey Advantages

There are multiple advantages to using surveys in your business but we have narrowed it down to three main points.

  • Feedback
  • Low-Cost
  • Flexibility

Survey Feedback

Now, this all depends on the quality and interest of your intended audience taking the survey. What I mean by that is you want people who are genuinely interested in your product or services to take the survey that way its specific to their needs and wants and will help them with a specific pain point.

Regardless of what you do online or offline measuring and tracking your activities is key when considering certain key metrics and goals you have for your business.

Low-Cost Survey

There will always be a cost involved in everything you do whether its monetary or opportunity cost. Survey depending on the application/software you use can be free but will cost you time to get it done and deploy to your intended audience.

Survey Flexibility

Surveys are very flexible and specific to each business needs and desire. Meaning you do want to take generic questions and put them in a survey just for the sake of it. You want to make sure the survey helps you achieve a specific goal and outcome that will help grow your business.

Here is an example of Hubspot asking their list to take a survey.


If a big well-known brand like HubSpot is using survey in their business, you should be using it as well. Hubspot is one of the best companies that use multiple lead magnet to capture business owners name and emails in exchange for a specific guide on various business topics of interest to a wide variety of people.

7 Survey Classification

1. Application
2. Site Survey
3. Web Survey
4. Questionnaire
5. Interview Survey
6. Product Promotion Surveys
7. Cross-Sectional Surveys

Thinking about hosting a mastermind for your business, why not use a survey to see if your audience will be interested in joining before you book or spend any more on marketing. Here is an example

Thinking about launching a new product? Why not survey your list to see what product to create just like Paul did in his email to his list.

As you can see there is no shortage of examples of how you can use survey in your business. The only limitation is your imagination and your ability to take action.

7 Survey Types

  1. Customer Satisfaction Survey
  2. Employee Satisfaction Survey
  3. Market Research Survey
  4. Event Planning Form
  5. Healthcare Satisfaction Survey
  6. Education & Non-Profit Survey
  7. Personal or Social Survey

Some important things to consider when using surveys in your business I have put together in a checklist. Of course, you can create your own and add it or take off items as you see fit.



  • Goal/Purpose – What are you wanting to achieve when all is said and done?
  • Demographics – Age, Gender, Occupation, Income, Education, Interest, etc.
  • Objective – learn more about your audience, received feedback?
  • Time Period – How long will you run or deploy the survey for?
  • Questions – What questions will you be asking your audience?
  • Pre-Requisite – What requirements or criteria must be met before someone takes the survey?
  • Market – What market are you going after?
  • Participants – How big is your population
  • Results – What do you expect the results to be or show you?
  • Funnel – Are you creating a funnel before the survey to generate more leads?
  • Pages – Where is the page held or what is the page url/destination?
  • Legal Pages –  Have the legal pages being linked to or set up?
  • After Study – What the next step after the survey is completed?

You can add a lot more to this checklist if you want to but regardless of what you do, make sure that you answer the questions so that you can properly identify and help your audience so they can help you in return. As a side note, just be aware that the type of people that take survey are people who like to take survey meaning they like to fill out forms or questionnaires sometimes for the fun of it.

Can Survay help your business?

It all depends on how much action you take and effort you put into making the software application work.  People who used Survay can’t stop saying how amazing it is and how it helps to eliminate and streamline certain task in their business.

If you’re hooked on the information we shared here today, and are looking to stay ahead of any changes and curveballs running a business will throw your way, check out Survey`. It’s your unfair advantage to stay ahead of the game while running your business.

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