You found an image you are sure to get likes, comments, and shares. You click the post button on your Facebook page and imagine for a moment a lot of likes, shares, and comments all from this amazing image you shared.
You hit the refresh button and to your amazement, nothing happens the most you get is 2 to 3 likes and no comments or shares. You think something’s wrong with Facebook, how come your fans didn’t like my post as I expected?
Don’t worry you are not alone, hundreds of page owners just like you experience such lack of engagement.
Do you need to improve the engagement on your Facebook business page?
Of course, you do, there is no such thing as too much engagement. If you’re like most of us, you want to increase engagement meaning you want more likes, shares, and comments on your Facebook business page.
Inside this blog post, I will be sharing several tips you can use to make sure that you keep engagement at an acceptable level and free up your time by automating some of your postings so that you have more time to focus on your fans needs and wants.
Let’s drive into the 9 steps you can take to transform your business page into an online asset so that you can start to make a return on your time spent and earn some income in the meantime.
Step 1. Make sure you have a Facebook business page, not a profile page.
Are you using the correct page to build your business on facebook? Are you using a profile page as a business page? One way to check quickly is to make sure that you have a like button and not friend request button on your page.
Yes in 2017, some people are still using a profile page as a business page.Not too long ago, I spoke with a someone who was using a profile page as a business page. They could understand why they couldn’t do certain things on their page.
Make sure you are using a business page which can be created at facebook.com/pages click here
Follow the steps to create a page, it’s pretty straight forward.
Step 2. Have a Goal/Purpose/Objective
This goes without saying, but it must be said – Make Sure You Have A Goal. Decide early on what goal(s) or objective(s) you want to achieve for your Facebook business page.
Is it brand awareness?
Is it to build a community of followers?
Is to promote your products or services?
Whatever it is, decide early on and break down the steps you need to achieve your goal.
Here are some common goals to aim for.
- Increase offer awareness
- Grow your retargeting list
- Increase engagement
- Grow your Website Traffic
Pick one and start to take steps to achieve your goal.
Step 3. Understanding/Identifying Your Audience
This step is ultra important as you want to make sure you are attracting the right people/fans to your page that will comment and share your content as well as post valuable content to share with other fans on your page.
Once you have a firm understanding of who and what your audience wants you can begin to post content that will get them to engage. Depending on the type of page, your audience wants to be either entertained, informed, or educated on a certain topic.
Make sure that you are giving them what they want and by having a clear understanding of who they are. You want your audience to get to know, like and trust you so that whenever you put an offer in front of them of any kind, they will be able to take the desired action, which is to purchase whatever your offering.
For starters, you should know the following about your audience:
- Gender – Are they mostly Males or Females fans?
- Content Types – What types of content do they prefer to engage in? Text, images, or videos?
- Pain points – What main problem are they trying to solve?
- Topic of interest – Where does their interest lies?
- FAQ – What Frequent Ask Question do they keep asking?
- Favorite Websites – What is their favorite website(s)?
- Favorite/Like Pages – What other pages do they like that similar to yours?
- Best Time to post – What is the best time to post when the majority of your audience is online?
The answers to these questions, will help you source content and communicate with your audience. For example, if most of your audience is mostly females, you wouldn’t talk to them like you would talk to a male dominated audience. If you have more than 25 fans you will be able to view the page insights to know a little more about your audience.
If you have more than 25 fans you will be able to view the page insights to know a little more about your audience.
Tools you can use
You can use the two tools mentioned above to find out a lot about your audience like what time to post, what percentage of your fans/audience is male or female, what post they engage with a lot more base on the type of actions on the page.
Don’t underestimate the power of these tools when it comes to audience insight and increasing engagement.
Step 4. Understand the different types of content you can post
When it comes to posting on Facebook there are only three categories of content. You can class audio into video but the majority of people won’t listen to a podcast on Facebook unless it’s a video podcast and it’s helping them solve an immediate problem.
Most of the time people watch the video without audio, to begin with, and if it’s of interest then they click play to watch and hear it with volume.Otherwise, you will have to send them to your website to listen to it there.
Otherwise, you will have to send them to your website to listen to it there.
You can break it down to various types of content like infographics, pictures, picture quotes, quizzes, polls, etc. I have listed a number of places below where you can find relevant content to schedule and post on your Facebook page to help increase engagement. If you can create your own content that perfect but in the meantime why not use whats already out there.
Tools to use
- Royalty Free Image Site – morguefile.com
- Paid Picture Image Site – pixabay, Adobe picture
Step 5. Post relevant content
Posting relevant content is crucial to increasing your engagement. If you have a fanpage about fitness, it would make sense to post fitness tips, workout tips, weight training exercises & tips, food preparation, and weight loss videos, images, and text that will help your target audience with a pain point or just with entertaining content.
Brainstorm the following categories will help you identify which content would be helpful to your audience.
- Interest – What are they interested in?
- Topics – What topics or categories would be beneficial to your audience?
- Blogs – What blogs or websites do they follow and read daily?
- Videos – What video content would be helpful and useful from youtube?
- Infographic – Which infographics provide tips and workout routines to help your audience?
- How to – What would they like to learn in a how to article?
As you can see from the list above, you will be able to find suitable content. If you would like to know how to automate this process continue reading to find out how at the end of the article.
Step 6. Have a strong call to action.
Every post that you publish on your business page should encourage your fans to take a specific action. Whether it’s to click a link to learn more, click the like button, share with a friend or tag a friend.
Whatever it is, make sure to tell your fans to take a specific action which would tie into your goal of your page or post. Believe it or not, people like to be told what to do.
Here some examples call to action
- Join your club
- Click the link to learn more
- Click play to watch the video
- Take a selfie with your product and post it here
- Comment below
- click “like” if you agree
- Click here to read now
- Tag a friend
- Click like and share with a friend
Step 7. Use the Facebook Scheduler
Once you find content which is suitable for your audience and identified the best time to post during the day when most of your audience is online. You now need to get at least 30 days of content Monday to Friday (Weekend is optional).
Posting between 3-5 times a day at different times during the day is essential when starting a new business page. If your page is more mature, trying posting at least at a minimum once day high-value content.
Relevancy with your content is the name of the game and this will help you increase your engagement on your page
Here is a screenshot of the Facebook scheduler:
You can post from your smartphone as well so you have no excuse. Get it done and test to see what type of content your audience finds interesting and engaging.
Get it done and test to see what types of content your audience finds interesting and engaging.
Step 8. Reply to all comments good and bad.
Now that you have freed up your posting time by automating posts for the next 30 day, you will have time to reply to comments. Don’t wait 24 hours to reply to your fans because it will decrease your engagement. You can reply from your smart phone when appropriate.
This doesn’t mean you have to reply right away but have systems in place to help you achieve. Certain app and software allow you to connect facebook messenger app which you can program automated reply in and capture their details at the same time.
Step 9. Go Live
A lot of people are starting to use Facebook go live feature which will allow you to show people that you are real. Go live with a purpose which is in line with your goals. Going live will allow your fans to ask questions, see you in your habit and get a sense of intimacy.
My only advice is to Go Live with a purpose and something of value to your audience. You don’t have to be famous to go live so give it a try and learn as you go.
Here is an example on my newsfeed from Deepak Chopra was live.
To Sum, it All Up
Now that you know what to do, it’s time to implement these on your Facebook business page to provide valuable content to your fans and to free up your time. I mentioned earlier if you wanted to know how to automate steps 3 – 8 you can check out Socialkickstart 2.0
Got Questions, Comments, Anything Else?